Karachi - Punjabi music has witnessed an unprecedented surge in popularity on Spotify in recent years, revolutionizing Pakistan's music scene.
The younger generation is increasingly drawn to Punjabi tracks that blend traditional and modern instruments, leading to a substantial increase in both production and listener engagement.
Spotify's data for 2023 reveals a remarkable growth in Punjabi music. Compared to 2021, the number of released Punjabi tracks has more than doubled, reflecting the industry's dynamic expansion.
Punjabi pop, known for its catchy tunes, has seen a remarkable 99% year-on-year increase in listener consumption, while Punjabi Hip Hop has witnessed a staggering 106% growth in its listenership. This surge demonstrates the genre's universal appeal, transcending borders and cultures.
One iconic Punjabi track that continues to dominate is "Pasoori" by Ali Sethi and Shae Gill, capturing the hearts of music lovers worldwide as one of the most-streamed songs globally.
"Punjabi is becoming a global phenomenon, and we're seeing its impact in Pakistan too. More artists are experimenting with Punjabi, and the growth in Punjabi music consumption is skyrocketing," said Rutaba Yaqub, Spotify’s Senior Editor for Pakistan, Sri Lanka & Bangladesh. "Spotify is at the forefront of showcasing and promoting Punjabi music, and we believe this genre will only continue to grow. Our Spotify playlist 'Punjabi Sauce' features some of the top Punjabi tracks in Pakistan right now."
The influence of Punjabi music extends beyond Pakistan's borders, reaching top markets in India, Canada, the US, and the UK. Spotify data highlights top Punjabi language tracks by Pakistani artists, including classics like "Pasoori" by Ali Sethi and Shae Gill, "Dil Diyan Gallan" by Atif Aslam, "Baari" by Bilal Saeed and Momina Mustehsan, and more.
In terms of musical trends in 2023, the top five tracks in streams include "Beqadra" by Nehaal Naseem, Spotify’s Fresh Finds artist, “4U" by Maanu, Spotify’s RADAR artist, "Mangan Aiyaan" by Atif Aslam, "Lagda Nahi" by Toshi and Ammy Gill, and "Bin Maahi" by the legendary Nusrat Fateh Ali Khan.
As the surge in popularity continues, one thing is certain: Punjabi music has firmly established itself, uniting music enthusiasts worldwide in a harmonious celebration of culture and art.
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